My Web Site is Ready.  Now What? My web site is ready to go online. Now what? Once your Web site is online, it is nearly always necessary to do ongoing promotional work to bring in visitors, especially if you have a business site that includes purchasing products or services. Perhaps you want to build the unique visitors numbers to gain sponsors for your site. If it's a personal site, perhaps you'd like to let others know about your Web site and bring in increasing numbers of visitors. Whether a personal or business site, if you'd like to bring in visitors, some promotion will need to be done. As I mentioned in my last newsletter about building reciprocal links, promoting your site is not such a daunting task when you learn a few helpful tips. Must you promote your Web site? If you want visitors to find your Web site, then you'll need to let others know it exists, of course. Some of these ways are through search engine registrations, reciprocal linking (see Newsletter Volume 1, Number 1), online and offline networking, and traditional forms of advertising, such as through newspapers, radio, TV, and magazine ads. What if you have a limited budget and limited time? There is much that can be done even without a lot of money or a lot of time. First of all, search engine registration is definitely important, but it is only one part of helping others find your Web site. When budgeting your Web site construction and ongoing maintenance, I recommend earmarking funds for search engine registrations and follow-up, adding fresh content, and promotion in a variety of ways. Here are a few things that you can do yourself or for low cost: Keep content fresh with regular updates, current information. Add an eye-catching signature tag at the end of your email. Participate in online discussion lists regularly, also using your signature tag. Add your URL and email address to all written materials (business cards, letterhead, brochures, literature, publications, products, etc.), and include it in all advertising. Tell your friends about the Web site. Word of mouth is very powerful. Send out announcements about your Web site, and send out news and updates. Start a newsletter that will be of interest to your clients, customers or potential clients or customers. Other Considerations Part of constructing your Web site ought to include a search-engine friendly approach with strategically located and keyword-rich content, the use of meta tags, using ALT attributes within images to describe the images, and carefully optimized layout and design. Discussion Lists I regularly recommend joining discussion lists to help promote one's Web site and business; however, I am often met with, "Nice idea, but I don't have time." Discussion lists, though, are great ways to network with others online and to also make friends all over the world. If you think you could spare even 30 minutes a week, it would be more than worthwhile. You can also choose from thousands of lists on a wide range of topics. For other interests, run a search for “Internet (Email) Discussion Lists” at your favorite search engine. Subscribe to Newsletters Another great source of learning about promoting your Web site is via newsletters. They vary greatly in length, topic, and frequency.