Promote my Web Site? How?
30 Different Ways To Promote and Advertise Your Web Site
There are literally thousands of things you can do to promote and
advertise your Web site, here are just a few I have found to work for me.
1. Tell your audience what kind of support they'll get after they buy. It
could be free consulting, tech support, free servicing, etc. This may also
answer some of their buying questions ahead of time. People don't want to buy
products without knowing you will be there to help if they have problems.
2. Ask people at the end of your copy why they decided not to buy. This
will give you new ideas on how to produce ad copy that's more profitable. Have a
web form or e-mail link in place so they can answer you. You may find out they
don't like your guarantee or graphics. It could be anything.
3. Think of ways to get your site or business in the the news. You could
sponsor a fundraiser, break a world record, hold a major event, etc. Simply
write a press release about what you've accomplished, then send it to media
outlets that cater to your target audience.
4. Hold a contest on your web site. Give other web sites the option of
offering it to their visitors. This'll multiply your advertising all over the
Internet. It would become a viral contest. Of course the contest must either be
ongoing or held regularly so you could allow other online publishers to offer it
to their visitors or subscribers.
5. Tell your potential customers that your ordering system is highly
secure. Also reassure them that you take every effort to protect them. People
want to feel they are safe online. They want to know that you care about their
well-being. Tell them all about what you currently do for them to make them feel
more secure.
6. Carry business cards with you wherever you go. Have your web address
printed on them. You can hand them out to anyone you meet. Just think of all the
people you meet on a regular basis: grocery clerks, post office workers, bag
boys, family members, friends, salesmen/women, etc.
7. Contact national radio stations to ask them if they are looking for
guest speakers. Tell them your area of expertise; maybe they'll book you for a
show. Of course you would want to contact targeted stations and shows which
would want to know more about you and your area of expertise.
8. Join clubs related to your area of business. You could trade leads
with other businesses. Learn new ways to run your business and sell your
products. You could also create your own online business club. You could provide
private chat rooms, message boards, articles, etc.
9. Think of a domain name for your web site that's easy to remember. It
should be related to what your business does, sells or provides. If there aren't
any business names available, use your actual birth name. You could at least
brand yourself. Your own name will give you credibility.
10. Position your web site at the top of pay-per-click search engines.
You will only pay your set amount for each click-through you get to your web
site. Just make sure your profits will pay for your advertising cost. If they
won't, maybe you could share a web site with another related business and split
the costs.
11. Allow your visitors or customers to increase your traffic or sales.
Ask them how you can improve your business, web site or product. You can ask
them at your web site, in your e-zine, on your message board, in your chat room,
in your guest book, in your product packages, etc.
12. Team up with other e-zines that have the same target audience.
Combine subscriber bases and then publish one e-zine together to increase
subscribers. You could all include your ads and announcements in the e-zine. You
could also take turns for the top advertising space.
13. Swap endorsement advertisements with other Web sites. Endorsement ads
usually pull more sales and traffic than regular advertisements. People have
taught themselves to ignore advertisements because they see hundreds of them
every day. Endorsements usually don't look or sound like normal ads.
14. Outsource part of your workload to save time and money. You can spend
more of your time and money promoting your business. You'll save money on
employee costs, space costs, training costs, etc. Keep the work you enjoy doing
to keep you motivated and ship out the work you don't like.
15. Include a signature file on all the e-mails you send out. Provide
your business name, phone number, e-mail and web address, etc. Also include a
brief blurb for your business or the product you're selling. For example, you
could say, "How To Wash Your Car In Two Minutes or Less!"
16. Use pictures or graphics on your web site that support the product
you're selling. They could give your visitors a clearer vision of your product,
the benefits of the product, people's emotion when they own the product, etc.
You could also use "before" and "after" pictures.
17. Create a friendly, long-term relationship with all your customers.
Practice good customer service and follow-up with them on a regular basis. You
could follow-up with gifts, greeting cards, free things, coupons, special
offers, reminders, your e-zine, helpful advice, etc.
18. Create strategic alliances with other web sites. You could exchange
banner ads, sell each other's products as back-end products, cross-promote, etc.
You could also create a web site together and promote it on your separate web
sites. You would both just split the costs and profits.
19. Increase the perceived value of your product to skyrocket your sales.
Add on free bonuses, after- sale services or an affiliate program. Other factors
that would help are: your own domain name, a professional web design, a
good-looking product graphic and persuasive ad copy.
20. Give customers a discount on their total order to increase sales. You
could give them a discount for ordering over a set dollar or product amount. For
example, you could say, "Buy over $39 worth of products and get a 20% discount
on your order!" Another example, "Get a 15% discount if you order 3 or more
products!"
21. Allow your visitors to reprint the content on your web site. Just ask
them to include your resource box and a link to your site in exchange. This will
turn your content into a traffic machine and the external links will help
increase your ranking in some search engines.
22. Provide a free contest or sweepstake at your web site. It's a fact,
people like to win things. If you can fulfill that need, people will visit. You
can also attract them to revisit by holding one every week or month. You could
also start an opt-in list for people who enter your contest or sweepstake so you
can follow-up with them regularly.
23. Save time and money by using ad submitters. You will reach a larger
part of your target audience far more quickly than by manually submitting your
ad. You should manually submit your ad to the most popular web sites so you have
a better chance of being listed or placed in a good position.
24. Create a good first impression. You will not be able to sell very
many products if your visitors think your web site looks unprofessional. Use
crisp graphics, attractive color combinations, a readable text size, even
spacing, even margins, bold headlines, indent benefits, etc.
25. Stop procrastinating and start finishing all your business tasks. Do
one at a time. Don't get caught up thinking that you can never get them all
done. Make a list. Do the easiest or most crucial one first and move down the
list. Cross off each task as you complete it.
26. Develop a relationship with all your visitors and customers. Tell
them how much you appreciate them visiting your web site or buying your product.
Invite them to online and offline events like free chat room classes, parties,
dinner gatherings, business events, etc.
27. Hire a business coach to help improve you and your business. That
could help increase your sales, motivate you, balance your workload, etc. It
would be like renting an extra brain. You would have double the thinking power.
28. Stay away from being too comfortable with your income or life. You
should always be making new goals for yourself and developing new sales ideas.
The world keeps changing and if you pause too long, you might miss out. You only
live once.
29. Make sure you don't become a workaholic. Your mind needs time away
from your business life. This will help your brain think clearly while working.
The best time to get profitable ideas is when you're not thinking about them.
They just pop into your brain.
30. Create and follow short/long-term goals for your business. The
short-term goals can create early success and the long-term goals can create
future success. Design each goal so they all add up to your ultimate goal. Don't
make your goals too unrealistic otherwise depression and frustration could move
you farther away from them
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